Monday, October 19, 2009

Organic Organic Organic

One of the greatest topics right now in the beauty industry is how "organic" or "natural" products and ingredients are, and whether or not it makes a difference. While I think it's important to understand that "natural ingredients" are wonderful, there's a much deeper understanding that needs to take place. I've spent many years in the beauty industry in many different scopes, having worn many different hats, and can almost bet that the people writing about (or concerned about) all natural ingredients have never walked a chemical plant, nor could they tell you what fumed silica is. Many people ask "Does it have alcohol?" thinking rubbing alcohol is in the product and therefore it's a bad thing.

For a product to be 100% natural (no preservatives or stabilizers) it would probably have the shelf life of a tomato. Most beauty products are formulated to have a 1 to 2 year shelf life before they become unstable, or the ingredients age. Therefore the use of preservatives is important. Also, scientists and chemists test ingredients, pH balances, and strength of products on human test panels for safety and efficacy. To simply slice a tomato and put it on your face for an acid treatment may not be the safest route to take. Products are formulated for certain results. It's why Clinique and many differrent skincare brands have several different toners because they recognize there are many different skin types.

My biggest tip is to know your body, and to know if there are any specific or active ingredients that you may be allergic to. There are also great resources such as which answers many questions about why, how, or how much. WebMD also answers great questions in why natural products are not always the best. So do your research, ask professionals - not hear-sayers, and enjoy your road to beauty and wellness.


Billy Lowe

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