Beauty and the beast!

No, I'm not talking about our favorite Disney fairy tale - I'm talking about the economy. While 2009 has had a few ups and downs, editors and writers from many major magazines have asked me about how the economy is affecting the beauty industry, and what we (beauty professionals) might be noticing as a result.

One immediate thought I have is that while $200 weekend dinners may not be high on our priority list right now, $20, $30, $40 or even $50 beauty products and services still fit fairly comfortable in most budgets whether it's a weekly manicure, an eye serum, or a weekly shampoo & style. In fact, I have clients who have increased their salon visits because they want to look and feel their best in spite of the economy, and find it very important to stay in a positive mindset.

I've always said "If you look great - you feel great" and this is a major part of the beauty seminars and workshops that I conduct. People everywhere want to look and feel their best no matter what the economy holds. If you are looking to continue salon services and would like promotional offers, ask your salon professional about referral points, bring a friend discounts, etc. There are lots of exciting ways to continue your salon services without selling the farm.

Enjoy, and stay beautiful. You deserve it.

Billy Lowe


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